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 SMi are proud to present their 6th Annual... 


Central and Eastern European Card Markets Conference 2011


"The CEE region still remains one of the most attractive regions for investment through its outstanding potential for growth. Its Card Market is no different."


Emerging from the recession and with constantly evolving technology and regulation there has never been a more crucial time to be aware of the issues facing the market. Attend this conference to discover and network with the key personnel; from local and Central banks to the foremost experts in the industry - learn about the big issues from the people who really know.  


SMi’s 6th annual Central and Eastern European Card Markets conference will shine a spotlight on the region and this rapidly advancing Card Market.






Benefits of Attending


  • Update your knowledge on the CEE Card Market and all the key developments over the last 12 months

  • Learn through firsthand accounts what the big issues are and what they mean for your organization  

  • Evaluate the latest trends and developments in the industry

  • Discover what the future holds in this rapidly evolving market and the impact of new regulation  and technology

  • Network with all the key personnel in the CEE Card market


Directors, CEO's, Head of Cards, Head of Business Development of:


  • Banks
  • Financial Institutions
  • Card technology manufacturers
  • Retail card suppliers
  • Public sector transport projects
  • Payment market solution providers
  • Private Finance and Equity firms
  • Economic analysts


Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Robert Wright

Robert Wright, Chief Executive Officer , Raiffeisen Bank

9:10 Opening Address:

Robert Wright

Robert Wright, Chief Executive Officer , Raiffeisen Bank

·         Are cards profitable - what are the new risks, costs and performance measures?

·         Future opportunities - generation Y and other potential segments

·         2 emerging markets - Albania and Kosovo - card usage and customer education

9:50 Loyalty Scheme in Cards – Turkish Card Market & the "Advantage"

Evren  Erbis

Evren Erbis , Product & Acquisitions Manager - Cards Marketing, HSBC Turkey

·         HSBC Turkey Cards Business

·         "Advantage" - Branding

·         Acquisition & Customer Management Campaigns

·         What's next in Turkish Cards Market?

10:30 Morning Refreshments

11:00 Installment Relieving Credit Card

Zoltan  Sipos

Zoltan Sipos , Director - Card Marketing and Business Development, Erste Bank Hungary


·                     Improved cross selling

·                     Effective client activation

·                     Boosted usage increase

·                     Support for retention

11:40 How To You Increase Customer Loyalty And Revenue Using Card Payment Terminals? – MultiX – The Successful Way to Do It.

Grzegorz  Jaglarski

Grzegorz Jaglarski, Member of the Management Board, MCX Systems Sp. Z o. o.

·         Benefits of additional services’ implementation, e.g.: bill payments, top up of mobile GSM phones and other pre-paid services, loyalty schemes, gift cards, lottery and discount vouchers

·         MultiX solution, which enables building a flexible services’ offer and a customer retention strategy

·         Success story – the biggest and longest operating network of convenience stores in Poland – innovative services through their own payment infrastructure

12:20 DIY Payments - The Only Alternative Left for Retail?

Andreas Melan

Andreas Melan, Group Payments Card Manager, Ikea

·                What is payment?



·                One internal market for payment

·                True cross border acquiring - why EU should act

·                Solution: DIY

13:00 Networking Lunch

14:00 Keynote Address from the National Bank of Romania:

Mihai  Voicu

Mihai Voicu, Payment and Securities Settlement Systems Oversight Division, The National Bank Of Romania

·         Legislation changes

·         Primary legislation

·         Secondary legislation

·         Statistics

14:40 Prepaid Cards and Promotional Programs in Poland

Piotr Lipinski

Piotr Lipinski, Head of Commercial Cards, Citi Handlowy

  • Prepaid cards: features and advantages 
  • Innovative method of rewarding customers
  • Examples of using prepaid cards in loyalty and promotional programs (case studies) 

15:20 Afternoon Tea

16:00 The Albanian Card Market Integration

Najada  Xhaxha

Najada Xhaxha , Head of Funds Transfer and Correspondent Banking, Tirana Bank

·         Economic and social background in Albania

·         Our Bank experience

·         Creation and development of Card Markets in Albania

·         Advantages and difficulties (disadvantages)  of our infrastructure

·         Some statistics

16:40 Card Markets in Czech Republic

Miroslav Boucek

Miroslav Boucek, Manager Business & Marketing , Diners Club Czech

·         Background, trends and recovery after economical crises

·         Payment card market development in the Czech Republic

·         Recent trends and expected changes in coming years

·         Implementation of regulatory requirements (SEPA, Consumer credit directive) and their impact to local business

·         Impact of financial crises and current recovery of the market

·         New business growth opportunities

17:20 The Vision of De Nederlandsche Bank with Respect to SEPA for Cards

Michiel Van Doeveren

Michiel Van Doeveren, Senior Policy Advisor, De Nederlandsche Bank N V

·         Current developments in the European Cards Market

·         The status of migration to EMV-cards

·         E-payments in the Netherlands

·         Vision of DNB on SEPA for Cards

·         Policy issues and conclusions

18:00 Chairman’s Closing Remarks and Close of Day One

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Robert Wright

Robert Wright, Chief Executive Officer , Raiffeisen Bank

9:10 Cross-Border Acquiring

Philippe Stadelmann

Philippe Stadelmann, Manager Key Account Mgmt, SIX Card Solutions

·         Company overview

·         Merchant requirements

·         Acquirer needs

·         Challenges

·         Solutions

9:50 Cloud Services for Innovative Payments

Aivars Belis

Aivars Belis, Leading Business Architect, Cards, Tieto

·         Cloud services – definitions and perception

·         Trigger of changes and reasons why is happening now

·         Key benefits of cloud services

·         Some facts, experience and examples

·         Cloud services for card business

10:30 Morning Refreshments

10:50 PayPass: MasterCards’ Contactless Revolution

Gyula Hajdu

Gyula Hajdu, Vice President Account Leader, MasterCard Europe

·         Market opportunity

·         Solution overview

·         Functionality

·         Best practices from the world

·         Business results

·         Future of PayPass

11:20 Experiences from a Mobile Provider

Mikko Haikonen

Mikko Haikonen, Senior Manager, Nokia Solutions Unit, Nokia Corporation

               Nokia NFC experiences

               Payments and ticketing using NFC

               Experiences and lessons learnt from a the pilots

               Commercial rollout

11:50 PayFair: The New European Scheme

Pavel  Gubin

Pavel Gubin, Director, CEE & CIS countries, PayFair

         Key differentiators

         Innovation that benefits banks, consumers and merchants

         Mobile as key enabler for next generation payment wave

12:30 Networking Lunch

13:30 BCR - Project Elephant

Diana Anca  Sultanovici

Diana Anca Sultanovici, Head of Business Development - Cards Division , BCR-Banca Comerciala Romana

·         Banca Comerciala Romana in Erste Bank Group

·         Banca Comerciala Romana - Romanian Market

·         Why Elephant?

·         First phase, recharge of contactless transport card:




14:10 BKM - The National Turkish TSM Platform

Feza Tarhan

Feza Tarhan, Business Development Director, Bankalararasi Kart Merkezi




·         The country – level strategy behind forming BKM

·         What will the ecosystem look like in Turkey?

·         Future plans regarding the NFC service provisioning

14:50 Afternoon Tea

15:10 Current and Future Role of ATM

Sirus Zafar

Sirus Zafar, Head of Cards, Komercní banka, a. s.

·         Market overview of the Czech ATM business

·         Trends which influence the ATM environment

·         Future potential of ATM - value added services

·         Position of ATM in the sales and service value chain

15:50 Use of Cards for the Remittances

Igor  Efremov

Igor Efremov, Vice President , Russlavbank

         Remittances market in Europe, Russia and CIS

         Use of Cards and ATM for the Remittances in Russia and CIS countries

         Use of Cards and ATM for the Cross-border Remittances

         Cards and e-money -- future of the Remittances?

16:30 Chairman’s Closing Remarks and Close of Day Two


Radisson SAS Béke Hotel

Teréz korut 43
Budapest H-1067

Radisson SAS Béke Hotel



speaker image






CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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