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SMi is proud to present the 8th annual Social Media in the Defence and Military Sector conference, taking place on the 28th and 29th November in London, United Kingdom.

Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen, and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative, and as an instrument in the proliferation of cyber warfare. This year's conference will focus on cyber defence, operational use of social media, individual nations' and organisations' social media campaigns, open-source intelligence gathering, and much more!
 

  • The only event for military and defence experts to discuss how they use social media in their respective operations
  • Hear briefings from the UK MoD, RAF, US DoD, Canadian Armed Forces, NATO STRATCOM and other leading players
  • Meet and network with military and industry campaign planners for strategic communication
  • Explore how to best increase reach and audience engagement
  • Key topics will include: open-source intelligence gathering, cyber warfare, C2, operational use of social media, campaign effectiveness
  • Exclusive focus on social media campaign best practices in our pre-conference workshop!

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Mr. Richard Cole

Mr. Richard Cole, Consultant, Richard Cole, Consultancy

9:00 Host Nation Opening Address-Speaker To Be Confirmed

9:10 The RAF's Approach to Social Media Operations and website

Squadron Leader Tim Barlow

Squadron Leader Tim Barlow, Head of Digital Communications, Royal Air Force

 

.               Developing a social media strategy to meet the requirements of the Royal Air Force
.               Social Media in our Centenary year
.               How the RAF uses their social media channels to deliver content effectively

 

9:50 Promoting the RAF100 Celebrations and Achievements

Ms Sally Taft

Ms Sally Taft, RAF100 Media Director, RAF

  • Planning and integrating information activity and outreach to promote RAF100
  • Providing support to counter-adversarial information activity
  • Engaging the audience with media and digital content in support of wider RAF campaigns
  • Monitoring and evaluating the information environment to support operational outcomes
  • 10:30 Morning Coffee

    11:00 Managing the Flow of Information and Disinformation

    Brigadier General Hans Damen

    Brigadier General Hans Damen, Officer, Royal Netherlands Army

  • Connecting the defence communities and stakeholders
  • Applying normal Twitter rules of engagement to the military
  • Example: Geotagging
  • Enhancing the Armed Forces’ digital footprint
  • Hybrid warfare and social media
  • 11:40 A New Perspective: Enhancing Engagement to Tell the Soldier’s Story

    Mr. Anthony O'Bryant

    Mr. Anthony O'Bryant, Deputy Army Digital Media Division, US Army

  • Synchronising messages across all US Army social media platforms
  • Countering imposter profiles: Misinformation
  • Protecting senior leaders from this
  • Ensuring consistency to prevent the spread of misinformation among the US Army
  • 12:20 Networking Lunch

    13:20 Social Media Strategy in Support of Spanish Army StratCom

    Colonel Julio Garcia Lodeiro

    Colonel Julio Garcia Lodeiro, Chief of Army Public Affairs Office, Spanish Army

  • Overview of the Spanish Army stakeholders map and their influence in communication environment
  • Introduction on how the Spanish Army uses Social Media to shape the communication environment: Support of branding and reputation management
  • Description of the Spanish Army Social Media strategy and how it contributes to the achievement of StratCom objectives
  • 14:00 StratCom’s Dynamic Engagement with Global Audiences Over Social Media

    Mr. Benjamin Heap

    Mr. Benjamin Heap, Senior Expert, NATO STRATCOM Centre of Excellence

  • Increasing NATO outreach and communication with internal and external selected audiences
  • Controlling the flow of information and prevent misinformation
  • Enhancing engagement with key audiences to increase understanding of the Alliance’s objectives and activities in support of operations
  • Creating distinguished messaging for both peace-time and operational social media activities
  • 14:40 Afternoon Tea

    15:10 Strategic Storytelling

    Ms Lucy Ellis

    Ms Lucy Ellis, Communications Advisor, Canadian Department of National Defense

  • Incorporating social media into larger StratCom efforts
  • The power of empathy during humanitarian and disaster relief operations
  • Choosing effective language for different audiences
  • 15:50 Panel Discussion: Social Media Use During Information Warfare Age

  • Gathering intelligence through social media platforms
  • Using platforms to increase awareness and reliability of sources
  • The challenges and threats of open-source intelligence in the digital age
  • Brigadier General Hans Damen

    Brigadier General Hans Damen, Officer, Royal Netherlands Army

    Squadron Leader Tim Barlow

    Squadron Leader Tim Barlow, Head of Digital Communications, Royal Air Force

    Ms Lucy Ellis

    Ms Lucy Ellis, Communications Advisor, Canadian Department of National Defense

    Mr. Anthony O'Bryant

    Mr. Anthony O'Bryant, Deputy Army Digital Media Division, US Army

    Major Laurence  Roche

    Major Laurence Roche, Former Deputy Public Affairs, HQ CJFLCC, Baghdad

    16:30 Presentation To Be Confirmed

    Major Laurence  Roche

    Major Laurence Roche, Former Deputy Public Affairs, HQ CJFLCC, Baghdad

    17:10 Chairman’s Closing Remarks and Close of Day One

    Mr. Richard Cole

    Mr. Richard Cole, Consultant, Richard Cole, Consultancy

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Mr. Richard Cole

    Mr. Richard Cole, Consultant, Richard Cole, Consultancy

    9:10 Total Defence – Together We Keep Singapore Strong

    Colonel Joseph Tan

    Colonel Joseph Tan, Director, Nexus, Ministry of Defence, Singapore

  • Total Defence: Whole-of-Society response against conventional and unconventional threats
  • The Total Defence Campaign: Increasing public engagement and awareness
  • Driving the Total Defence movement through the Public, Private and People (3P) partnerships
  • 9:50 Trident Juncture - Communicating NATO on a National Level

    Mr. Harald Nygaard Kvam

    Mr. Harald Nygaard Kvam, Digital Editor, Norwegian Armed Forces Media Centre

  • Core message: NATO and the Norwegian Armed Forces exercise together to create security for Norway and the population
  • Challenge: How to communicate this in an understandable way and in a Social Media format.
  • 10:30 Morning Coffee

    11:00 NATO’s Digital Direction

    Mr. Steven Mehringer

    Mr. Steven Mehringer, Head of Communications Services, NATO Headquarters

  • Building a comprehensive approach with the right balance of tools
  • Finding the right tone of voice in an evolving information environment
  • Taking a campaign approach with target audience analysis
  • 11:40 Furthering Community Engagement between High-Level Leadership and the Public

    Ms Tiffany Miller

    Ms Tiffany Miller, Director for Digital Media and Strategy, Office of the Secretary of Defence, US DoD

  • Using social media platforms to strengthen relations with Allies
  • Highlighting strategic-level decisions to make them available and understood by all audiences
  • Analysing strategy to increase reach and social engagement
  • Gathering intelligence and listening to audience response
  • Humanising the person behind the title
  • 12:20 Recruiting in the social web: the success of the German Armed Forces on YouTube, Instagram and snapchat

    Commissioner Dirk Feldhaus

    Commissioner Dirk Feldhaus, Director of Communications at the German Military, German Army

     

  • The social media strategy of the German Armed Forces
  • The recruits : the success of the world's first YouTube series for recruiting
  • Chatbots : how we use chatbots for storytelling and recruiting
  • Snapchat: How to reach millenials at eye level
  • 13:00 Networking Lunch

    14:00 The Slovenian Approach to Social Media Operations

    Major Nina Raduha

    Major Nina Raduha, Civil Military Interaction and Cooperation, Slovenian Armed Forces

  • Developing a social media strategy to meet the operational requirements of the Slovenian Armed Forces
  • Media success in peacekeeping missions worldwide
  • Differentiating material for audiences at home and those near the battlefield
  • How the Armed Forces use current social media channels to deliver content effectively
  • 14:40 Increasing Brand Awareness – Promoting Saab’s Global Online Presence

    Mr. Nicolas Clark

    Mr. Nicolas Clark, UK Communications Manager, Saab AB

  • Increasing accessibility to the Saab brand
  • Multi-media platform presence: Saab on Facebook, LinkedIn, Instagram
  • Increasing customer engagement
  • Maintaining relations with customers to enhance understanding of market needs and trends
  • Using contexts and narratives as the basis of online campaigns
  • Bringing stakeholder issues to life through effective story-telling
  • Increasing marketing collateral to support new communications frameworks
  • 15:20 Afternoon Tea

    15:50 Panel Discussion: Operational Challenges to Social Media Use by the Armed Forces

  • Adhering to regulations in place to secure classified information 
  • Leveraging social media to implement a targeted strategy to deliver the message
  • Putting faces to the numbers: allowing the public to see every-day routines
  • Major Nina Raduha

    Major Nina Raduha, Civil Military Interaction and Cooperation, Slovenian Armed Forces

    Ms Tiffany Miller

    Ms Tiffany Miller, Director for Digital Media and Strategy, Office of the Secretary of Defence, US DoD

    Major Laurence  Roche

    Major Laurence Roche, Former Deputy Public Affairs, HQ CJFLCC, Baghdad

    Mr. Harald Nygaard Kvam

    Mr. Harald Nygaard Kvam, Digital Editor, Norwegian Armed Forces Media Centre

    16:30 A Practical Approach to Defeating Disinformation and Violent Extremism in the Digital Age of Hybrid Warfare

    Mrs Alicia Kearns

    Mrs Alicia Kearns, Independent Counter-Terrorism, Disinformation and Crisis Management Communications Consultant, AliciaKearns

  • Governments and military organisations globally are grappling with the changing nature of influence: the democratisation of information and truth as the next stage in the development of hybrid warfare.
  • The digital age has ushered in a new battle space and rhythm, with skirmishes taking place in new, often transient, communities – online, in the media, and in our homes – often without a word spoken aloud. But the battle continues to be fought over the same territory: the truth.
  • In this new world, where hybrid warfare and violent extremism converge, how do militaries and international organisations identify threats and opponents, let alone tackle them?
  • 17:10 An Analysis of Boko Haram’s Social Media Strategy and the Nigerian State’s Counter Efforts

    Dr. Abdullahi Tasiu Abubakar

    Dr. Abdullahi Tasiu Abubakar, Lecturer in Journalism, City University London

  • Understanding Boko Haram’s extensive social media presence as a means to self-promote
  • Guerrilla media strategy
  • Direct dropping
  • Driving online presence
  • Online global public response to the Chibok kidnapping: #BringBackOurGirls
  • Countering online extremist content: the Nigerian government’s response and community engagement
  • 17:50 Chairman’s Closing Remarks and Close of Day Two

    Mr. Richard Cole

    Mr. Richard Cole, Consultant, Richard Cole, Consultancy

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    Workshops

    The Use of Social Media in Military Recruitment
    Workshop

    The Use of Social Media in Military Recruitment

    Holiday Inn Kensington Forum
    27th November 2018
    London, United Kingdom

    Best Practice Thoughts for Defence Campaigns
    Workshop

    Best Practice Thoughts for Defence Campaigns

    Holiday Inn Kensington Forum
    27th November 2018
    London, United Kingdom

    VENUE

    Holiday Inn Kensington Forum

    97 Cromwell Road , London, United Kingdom

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    HOTEL BOOKING FORM

    Speaker Interview Tiffany Miller

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    Workshop B Agenda

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    Workshop A Agenda

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    2018 Agenda

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    List of speakers

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    Download Brochure

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    Media Partners


    ARMSCOM.net

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    Airforce Technologies

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    Used daily as means of creating partnerships and as a point of reference by professionals within the air force industry, this comprehensive resource supplies the latest news releases, detailed information on industry projects, white papers, event information and a thorough breakdown of products and services.


    Military Systems and Technology

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    http://www.militarysystems-tech.com

    Military Systems & Technology is a comprehensive web portal, design agency and publication designed for the International Defence & Aerospace Industry. It is a source of daily information for Manufacturers, OEM’S, System Integrators and Contractors. We even have Government & Military Readers. The portal encompasses all aspects of Military equipment, technology, design and services. www.militarysystems-tech.com info@militarysystems-tech.com +44 (0)1392 881545


    AirForces Monthly

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    AirForces Monthly magazine is devoted to modern military aircraft and their air arms, it provides the best military aviation news coverage from its global network of correspondents and is essential reading for anyone seeking a well-informed view. AirForces Monthly has built up a formidable reputation worldwide by reporting from places not generally covered by other military magazines.


    Air International

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    Over the years, AIR International has established an unrivalled reputation for authoritative reporting and coverage across the full spectrum of aviation subjects. With more pages than ever, all still dedicated to commercial and military aviation, we have more correspondents and top aviation writers from around the world, offering even more exciting news, features and stunning photography.


    ASD MEDIA

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    Professionals in the Aerospace & Defence market use the ASD Media internet platforms to:
    • Be informed on the latest market developments; www.asd-network.com
    • Find the latest business news; www.asd-network.com
    • Find the upcoming events; www.asd-network.com
    • Find companies and organizations; www.asdsource.com
    • Distribute news globally. www.asdwire.com
    The ASD Media platforms are well known and used intensively, your company is able to benefit from these large numbers of users. Be informed with ASD-Network; Create exposure for your company with ASDSource, distribute your news with ASDWire or advertise with us, build your brand and increase traffic to your company’s website.

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    Defence and Security Alert

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    Defence and Security Alert (DSA) is the first and the only ISO 9001:2008 certified, world-class monthly Indian magazine in defence and security journalism. Committed to global defence and security, DSA covers a strictly research based spectrum of dynamic scenarios in India and challenging horizons beyond national borders. DSA is the only Indian magazine in this genre, available on the Indian Air Force (IAF) Intranet.

    We present DSA to you as an ideal platform in the domain of defence and security to showcase your products, services and cutting-edge technologies. DSA is very extensively circulated among key policy and decision makers in the federal and 28 state governments and corporate world in India and worldwide through print and online editions.



    21st Century Asian Arms Race

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    https://21stcenturyasianarmsrace.com/

    21st Century Asian Arms Race (21AAR) is an online resource for conflict and security related information specific to Eurasia. 21AAR's editorial style and open source approach to gathering public intelligence ensures a unique and independent presentation of events in real-time.


    Army Technology

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    Army-technology.com brings you up-to-date international news and features on the defence industry, covering military projects, trends, products, services and more in the army sector. With a team of journalists around the world, army-technology.com, along with sister sites naval-technology.com and airforce-technology.com, is the only business service that focuses on the technologies required by military personnel and companies working in this important field. When you combine this with one of the most comprehensive and detailed listings of military equipment suppliers, products and services, free white paper downloads and company press releases, you see why army-technology.com is the key point of reference for the defence industry.


    Armada International

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    ARMADA INTERNATIONAL is leading defence magazine which reports on and analyses defence systems, equipment and technology. Together with its Compendium supplements, ARMADA provides defence planners in the militaries, in government, in procurement and in the defence industry itself with the information they need to plan their strategies.

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    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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